Manchester City’s Yaya Touré has been featured in a new ad campaign by Japanese car-maker, Nissan, for its Light Commercial Vehicle (LCV) range. The ad sees Yaya Touré captaining a team of football skills specialists in an indoor “football” match. However, this is not any football match – the game is played on the back of a collection of moving Nissan NT400 Cabstars. The football players are seen leaping from vehicle to vehicle as they strive to score the winning goal.
According to Gareth Dunsmore, marketing communications general manager at Nissan Europe, “We are delighted to be marking the end of Nissan’s first year of UEFA Champions League sponsorship with the premiere of our new LCV campaign. As a company we’re about ‘innovation that excites’ – demonstrated through the introduction of our first electric van last year –and we apply that to our advertising as well as our automotive production.”