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Harald Krueger takes over as CEO of BMW

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Harald Krueger takes over as CEO of German automaker, Bayerische Motoren Werke Ag (BMW) as the company fights to keep its market share over rivals, Mercedes Benz and Audi. The new CEO will have to determine how to proceed with expensive projects initiated by his predecessor including the electric-powered “i” subbrand, which consists of the flashy i8 sports car and the i3 compact.

Since 2005, BMW Group has defended the title of being the top-selling premium auto maker by volume sales, mainly by expanding its presence in emerging markets and diversifying its range into sports utility vehicles.

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